A&M header

[client] Alvarez & Marsal (A&M)  [role] Graphic Designer  [tasks] Graphic Design, Photo Retouching  [year] 2012-2015

 

[challenge] As a global professional service firm whose been around now for 30+ years, A&M wanted to "freshen" up their visual branding, and keep it consistent through future interactive & print projects.

[solution] New brand guidelines were introduced, where flat design was implemented.  Also, rather than use typical business stock photos, we began introducing abstract imagery.

[results] The rebranding of A&M ensured a smooth transition towards more responsive-friendly interactive materials, as well as a re-introduction of A&M in their 30th year run as a successful company.  As a result of simplification, maintaining brand integrity has been easier internally within the company, as well as for future projects.

 
 
The Corporate Blind Spot brochure.

The Corporate Blind Spot brochure.

Signals, Volume 1 brochure.

Signals, Volume 1 brochure.

 
 
Concept app design for an FCPA Resource Guide reader.

Concept app design for an FCPA Resource Guide reader.

 
 
 
Alvarez & Marsal Property Investments website.  View full website at www.am-pi.com.

Alvarez & Marsal Property Investments website.  View full website at www.am-pi.com.

 
 
Signature Series logo, on white.

Signature Series logo, on white.

Signature Series logo, on blue.

Signature Series logo, on blue.

 
Signature Series video with lower-thirds design.

Signature Series video with lower-thirds design.

 
 
 

[colophon] All designs created at Pulse-Creative, under the executive creative direction of Jason Tsai.