[client] Alvarez & Marsal (A&M) [role] Graphic Designer [tasks] Graphic Design, Photo Retouching [year] 2012-2015
[challenge] As a global professional service firm whose been around now for 30+ years, A&M wanted to "freshen" up their visual branding, and keep it consistent through future interactive & print projects.
[solution] New brand guidelines were introduced, where flat design was implemented. Also, rather than use typical business stock photos, we began introducing abstract imagery.
[results] The rebranding of A&M ensured a smooth transition towards more responsive-friendly interactive materials, as well as a re-introduction of A&M in their 30th year run as a successful company. As a result of simplification, maintaining brand integrity has been easier internally within the company, as well as for future projects.
[colophon] All designs created at Pulse-Creative, under the executive creative direction of Jason Tsai.