[client] Apl.de.Ap [role] Creative Lead Designer [tasks] Graphic Design, Art Direction, Photo Retouching, Videography, Photography, Project Management [year] 2014-2015
[challenge] Apl.de.Ap is a founding member of The Black Eyed Peas, a rapper, producer, record label owner, television personality and a philanthropist amongst other things. He approached us at Pulse Creative to get a stronger fan reach beyond his native Philippines, the United States, and Asia, as well as help with many upcoming business ventures and projects.
[solution] We reintroduced Apl.de.Ap to the world with a rebrand of his identity, including a official website, a music video (which I helped concept the video, designed the visuals/branding, and shot behind the scenes material), and a stronger social media presence. We've also assisted with visuals on many of his television appearances, like The Voice of the Philippines.
[results] Apl.de.Ap's fanbase has grown considerably with our rebrand of Apl.de.Ap. With our help in late 2014, "likes" on Facebook increased by 45%, followers on Instagram increased by 58%, and followers on Twitter increased by 12%. Also, we've successfully released a music video ("Be" ft. Honey Cocaine and Jessica Reynoso) that currently has over 180,000 views.
Examples of social media posts created for the promotion of Be. Behind-the-scenes video filmed, and promotional graphics designed by me.
[colophon] All designs created at Pulse-Creative, under the executive creative direction of Monica Alvarez-Mitchell.