Apl.de.Ap Be header

[client] Apl.de.Ap  [role] Creative Lead Designer  [tasks] Graphic Design, Art Direction, Photo Retouching, Videography, Photography, Project Management  [year] 2014-2015

 

[challenge] Apl.de.Ap is a founding member of The Black Eyed Peas, a rapper, producer, record label owner, television personality and a philanthropist amongst other things. He approached us at Pulse Creative to get a stronger fan reach beyond his native Philippines, the United States, and Asia, as well as help with many upcoming business ventures and projects.

[solution] We reintroduced Apl.de.Ap to the world with a rebrand of his identity, including a official website, a music video (which I helped concept the video, designed the visuals/branding, and shot behind the scenes material), and a stronger social media presence. We've also assisted with visuals on many of his television appearances, like The Voice of the Philippines.

 
 

[results] Apl.de.Ap's fanbase has grown considerably with our rebrand of Apl.de.Ap. With our help in late 2014, "likes" on Facebook increased by 45%, followers on Instagram increased by 58%, and followers on Twitter increased by 12%. Also, we've successfully released a music video ("Be" ft. Honey Cocaine and Jessica Reynoso) that currently has over 180,000 views.

 
 
Apl.de.Ap logo, blue on black.

Apl.de.Ap logo, blue on black.

Apl.de.Ap logo, white on blue.

Apl.de.Ap logo, white on blue.

 
Landing page for official Apl.de.Ap desktop and mobile website.  View full website at www.apldeap.com.

Landing page for official Apl.de.Ap desktop and mobile website.  View full website at www.apldeap.com.

Apl's World, a blog feature on the website.

Apl's World, a blog feature on the website.

 
 
 

Music video by Apl.de.Ap performing "Be" featuring Honey Cocaine and Jessica Reynoso.  

 
 
Digital single-cover for Be.

Digital single-cover for Be.

 
The "Be" logo, digital style.

The "Be" logo, digital style.

The "Be" logo, metal on leather style.

The "Be" logo, metal on leather style.

 

A video posted by Apl.de.Ap (@apldeap) on

A photo posted by Apl.de.Ap (@apldeap) on

 
 

Examples of social media posts created for the promotion of Be.  Behind-the-scenes video filmed, and promotional graphics designed by me.

 
 
 
Concept artwork.

Concept artwork.

Concept artwork.

Concept artwork.

 
 
 
#TeamApl shirt which was given to fans on The Voice of the Philippines. Apl.de.Ap is rocking his shirt, as well as a Apl-branded baller-band, alongside The Voice finalist Alisah Bonaobra.

#TeamApl shirt which was given to fans on The Voice of the Philippines. Apl.de.Ap is rocking his shirt, as well as a Apl-branded baller-band, alongside The Voice finalist Alisah Bonaobra.

 
 
 

[colophon] All designs created at Pulse-Creative, under the executive creative direction of Monica Alvarez-Mitchell.