[client] Apl.de.Ap [role] Art Director, Project Manager [tasks] Graphic Design, Photography, Photo Retouching [year] 2014-2015
[description] Apl.de.Ap of the acclaimed Black Eyed Peas group wanted a music video produced for one of many songs he's been working on called "Be" (featuring Honey Cocaine & Jessice Reynoso). I helped pitch an idea for the video to be set in a video game world, designed the “Be” logo, visuals for the video as well as the album cover & lead a creative team on post-production tasks. During the shoot, I shot behind-the-scenes videos and photos as well, and help schedule a social media plan for promoting the music video.
[colophon] All designs created at Pulse-Creative, under the executive creative direction of Monica Alvarez-Mitchell.