Apl.de.Ap Be header

[client] Apl.de.Ap  [role] Art Director, Project Manager  [tasks] Graphic Design, Photography, Photo Retouching  [year] 2014-2015

 

[description] Apl.de.Ap of the acclaimed Black Eyed Peas group wanted a music video produced for one of many songs he's been working on called "Be" (featuring Honey Cocaine & Jessice Reynoso).  I helped pitch an idea for the video to be set in a video game world, designed the “Be” logo, visuals for the video as well as the album cover & lead a creative team on post-production tasks.  During the shoot, I shot behind-the-scenes videos and photos as well, and help schedule a social media plan for promoting the music video.

 
 
The "Be" logo, digital style.

The "Be" logo, digital style.

The "Be" logo, leather/metal style.

The "Be" logo, leather/metal style.

Music video by Apl.de.Ap performing BE featuring Honey Cocaine and Jessica Reynoso. 

 
Digital album cover for "Be".

Digital album cover for "Be".

 
 
 
 
 

[colophon] All designs created at Pulse-Creative, under the executive creative direction of Monica Alvarez-Mitchell.