[client] Dentsu Aegis Network [role] Graphic Designer [tasks] Graphic Design, Art Direction, Project Management [year] 2011-2015
[challenge] Dentsu Aegis Network is a multinational media/digital communications company that houses agencies including Carat and Vizeum. In 2010, Dentsu Aegis Network approached us (at Pulse Creative) due to experiencing a losing streak with new business pitches.
[solution] We've creatively push the envelope with each pitch presentation Dentsu Aegis Network had, usually under very tight turnaround times. Beyond simply redesigning infographics, we provided high-end, impactful visuals to present to their prospective clients.
[results] Since working with Pulse Creative in 2010, Dentsu Aegis Network has had an increase in the amount of win's with their pitches against competing agencies, acquiring up to $6.25 billion dollars in new business. Because of our contribution to their presentations, Dentsu Aegis Network have received a reputation of delivering "legendary" pitches. One of their agencies, Carat, has been named "Agency of the Year" in 2014 from many renowned publications, most notably for their GM and Macy's wins.
[colophon] All work completed at Pulse-Creative, under the creative direction of Monica Alvarez-Mitchell, Dhareza Maramis & Jason Tsai.